| AARRR (Pirate Metrics) | | Product growth framework mapping the 5 stages of customer lifecycle: Acquisition, Activation, Retention, Referral, and Revenue. | |
| Average Revenue per Daily Active User (ARPDAU) |
| Average monetized value generated per active daily active user, commonly used in high-frequency applications. | |
| Average Revenue per Paying User (ARPPU) |
| Average revenue generated strictly from active paying subscribers, excluding free tier users. | |
| Average Revenue per User (ARPU) |
| Standard measure of average monthly revenue generated per active user account across all tiers. | |
| Churn Rate |
| Percentage of subscription customers who cancel or non-renew their plan within a given timeframe. | |
| Expansion MRR |
| Additional recurring revenue generated from existing customers through plan upgrades, add-ons, or seat expansions. | |
| RARRA Framework | | Retention-centric growth framework prioritizing Retention, Activation, Referral, Revenue, and Acquisition. | |
| Revenue per Customer |
| Total historical or period revenue generated divided by total unique purchasing customers. | |
| SaaS Magic Number |
| Efficiency benchmark measuring the growth engine output generated per dollar spent on sales and marketing. | |
| Annual Recurring Revenue (ARR) |
| Normalized annualized value of predictable recurring revenue generated from active subscription contracts. | |
| Average Revenue per Account (ARPA) |
| Average monthly recurring revenue contributed per account, accounting for multi-seat enterprise contracts. | |
| Average Revenue per User Growth |
| Percentage change in average revenue per user over a consecutive monthly or annual period. | |
| Commit MRR (CMRR) |
| Forward-looking recurring revenue forecast incorporating signed future contracts and known impending cancellations. | |
| Contracted Annual Recurring Revenue (CARR) |
| Annualized committed subscription value including signed enterprise contracts scheduled for future implementation. | |
| Gross Revenue Retention (GRR) |
| Percentage of recurring revenue retained from existing customers over a period, excluding expansion revenue. | |
| Logo Churn Rate |
| Proportion of total distinct customer accounts (logos) lost during a given timeframe. | |
| Monthly Recurring Revenue (MRR) |
| Core subscription metric measuring total predictable revenue generated per month from all active accounts. | |
| Net Revenue Retention (NRR) |
| Total percentage of recurring revenue retained from existing customers, accounting for expansion, churn, and contraction. | |
| Product-Market Fit Score (PMF Score) |
| Survey metric evaluating product-market fit based on the percentage of users who would be very disappointed if the product disappeared. | |
| Revenue per Full-Time Equivalent (Revenue per FTE) |
| Organizational productivity metric measuring annual revenue generated per full-time employee. | |
