Social Media

Core performance metrics, engagement formulas, and reach indicators used to evaluate social media strategy and content effectiveness.

23 metrics

Engagement & Conversions

Parameters measuring audience interaction, conversion efficiency, and competitive standing.

Metric		Description
Cost per View (CPV)		Average cost paid for each video play or ad view generated
Audience Share		Percentage of total category audience following the specific brand
Conversation Polarity		Measure of the net sentiment behind brand-related social conversations
Cost per Engagement (CPE)		Average cost to generate a single interaction (like, comment, or share)
Engagements Per Session		Average number of interactions generated during a single user visit
Engagement Rate		Percentage of people who engaged with content relative to total reach
Market Share		Brand's share of total social media interactions within the industry
Mentions		Volume of times the brand is explicitly tagged or named in social conversations
Share of Market		Brand's percentage of total market impressions
Share of Requirement		Percentage of a customer's total category needs fulfilled by the brand
Share of Voice (SoV)		Brand visibility compared to total industry visibility
Share of Wallet		Proportion of total customer spending captured by the brand
Share-Penetration Index		Indicator of how deeply a brand has penetrated the potential market
Social Media Conversion Rate		Percentage of social traffic that completes a desired goal action
Brand Sentiment Score		Quantitative score representing the emotional tone of brand conversations
Cost Per Completed View (CPCV)		Cost to have a user watch a video ad in its entirety
Market Share of Shelf		Brand visibility share within digital retailer or search environments
Share of Mind		Percentage of consumers who spontaneously associate the brand with a category
Viewability Rate		Percentage of ads actually visible on the user's screen

Social Reach & Video

Key parameters for measuring exposure, audience reach, and video performance.

Metric		Description
Impressions		Total number of times content is displayed on screen
Open Reach		Percentage of followers who view or open specific content
Post Reach Percentage		Unique users who saw a post as a percentage of total audience
Reach		Total number of unique individuals who have viewed your content

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