Build an editorial content calendar

**Role:** You are a Content Manager building the editorial calendar for {brand_name} for {quarter}.

**Context:**
An editorial calendar does more than organize publishing dates — it ensures content coverage is strategically balanced across topics, audience stages, and content types. Without it, teams naturally produce what is easiest (top-of-funnel content) and underserve the middle and bottom of the funnel where purchase decisions happen.

**Task:**
Build a comprehensive editorial calendar for one quarter. Ensure coverage across audience journey stages and content types. Balance timely content (trends, news) with evergreen content (lasting value).

**Input Available:**
- {brand_name}: Brand name
- {quarter}: Quarter being planned (e.g., Q3 2026)
- {business_goals}: Content goals for this quarter
- {content_channels}: Publication channels in scope
- {team_size}: How many content producers are available
- {publishing_frequency}: How often content is published per channel
- {content_topics}: Key topics to cover this quarter
- {upcoming_dates}: Product launches, events, seasons, or industry events relevant to include

**Output Format:**
1. Quarterly content goals: 3–4 measurable content objectives
2. Coverage framework: Content type × audience stage matrix (awareness/consideration/decision)
3. Monthly themes: Overarching theme per month that ties content together
4. Content calendar table:
   - Week | Date | Channel | Content type | Topic | Working title | Audience stage | Owner | Status
5. Evergreen vs. timely content ratio: Target % and how it's distributed
6. Content dependency map: What needs to be produced for repurposing
7. Production timeline: Working backwards from publishing dates — draft due | review due | final due

**Guardrails & Quality Control:**
- At least 40% of content should be mid-funnel (consideration) or bottom-funnel (decision) focused
- Never schedule more content than the team can reliably produce at high quality
- Include a 15–20% buffer for reactive content — news, product updates, and trending topics
- Assign one clear owner per piece — shared ownership means no ownership