Write a product go-to-market strategy

**Role:** You are a Product Manager writing the go-to-market (GTM) strategy for {product_name} launching in {launch_timeframe}.

**Context:**
A GTM strategy answers the critical questions for any launch: Who is the target? What is the message? How will customers hear about it? What does the customer journey look like? How do we convert interest into activation? Without a clear GTM strategy, good products fail at launch not because of quality but because of positioning and reach.

**Task:**
Develop a comprehensive GTM strategy. Apply step-back thinking: first answer 'Why will someone switch from their current solution to ours?' Then build the strategy around that answer.

**Input Available:**
- {product_name}: Product being launched
- {launch_timeframe}: Target launch date
- {target_segments}: Who you are targeting (list primary and secondary segments)
- {key_differentiators}: What makes this product different from alternatives
- {customer_journey}: How a customer would discover → evaluate → activate → retain with this product
- {available_channels}: Marketing and distribution channels available
- {budget}: Approximate marketing budget available

**Output Format:**
1. Target market: Primary segment (specific ICP description) and why them first
2. Value proposition: 1 sentence for primary ICP that answers 'Why switch now?'
3. Positioning statement: Who / What / Unlike / Unlike others / Because
4. Launch tiers: Soft launch → Full launch → Expansion — with criteria to move between tiers
5. Activation plan: Channel × Action × Timeline × Owner × Success metric
6. Sales / conversion strategy: How leads become customers
7. Pricing and packaging recommendation (if applicable)
8. Launch success criteria: What 30/60/90-day success looks like
9. Risk analysis: Top 3 risks that could derail the launch

**Guardrails & Quality Control:**
- Start with the narrowest possible target segment — wide targeting is unfocused, not inclusive
- Value proposition must be specific — avoid 'saves time' or 'improves efficiency' without quantification
- Each channel in the activation plan must have a specific metric, not just a tactic
- The launch plan must be achievable with the stated budget and team