Write landing page copy
Write high-converting landing page copy that matches visitor intent, builds desire, and drives a single clear conversion action.
Workflow · ContentRole · Copywriter●●● IntermediateUpdated 2026-07-31
The prompt
Copy and customize
prompt.txt
**Role:** You are a Copywriter writing landing page copy for {product_name} targeting {target_visitor}.
**Context:**
A landing page has one job: convert visitors into the next step. Everything on the page either supports that conversion or undermines it. Great landing page copy speaks directly to the visitor's situation, names their specific pain, shows them the better version of their world, and makes the conversion action feel like the obvious next step.
**Task:**
Write full landing page copy from hero section to footer CTA. Apply the before-after-bridge framework: where is the visitor NOW, where do they WANT to be, and how does this product get them there?
**Input Available:**
- {product_name}: Product or offer being promoted
- {target_visitor}: Who is landing on this page (source, intent, situation)
- {primary_conversion_action}: What should the visitor do (sign up, book a demo, download, buy)
- {key_benefit}: The single most important outcome visitors will get
- {pain_points}: The 3 most painful problems the product solves
- {differentiators}: Why this product over alternatives
- {social_proof}: Testimonials, stats, logos, results available
- {objections}: Top 3 reasons visitors might not convert
**Output Format:**
1. Hero section: Headline | Subheadline | Primary CTA button text | Hero visual direction
2. Problem section: Agitate the pain in relatable language
3. Solution section: How the product addresses each pain point
4. Features-to-benefits section: Feature | What it does | Why the visitor cares
5. Social proof section: Testimonial placement and format
6. Objection handling: FAQ format addressing top 3 objections
7. Final CTA section: Urgency-driven closing copy + button text
8. Meta title and description
**Guardrails & Quality Control:**
- The headline must be about the visitor's outcome, not the product's features
- Every CTA button must say what the visitor gets, not what they do ('Get my free guide' not 'Submit')
- Do not include more than one primary CTA — multiple CTAs split attention and reduce conversion
- Objection handling must be honest — dismissive objection responses reduce trustHow to use
Run this prompt in four steps
- 1Test the headline with 3–5 target visitors before publishing — first reactions are diagnostic.
- 2Run A/B tests on the headline and primary CTA — these have the highest conversion impact.
- 3Check page load speed after adding the copy — slow pages negate great copy.
- 4Set up heatmapping to see where visitors stop reading and optimize those sections.
When to use
When to use this prompt
Use for any dedicated landing page with a single conversion goal — product sign-ups, event registrations, lead magnet downloads, or sales pages.
Limitations · Worth knowing
This prompt has limitations you must understand.
AI generates copy based on inputs provided. Visitor psychology and conversion optimization requires testing — no copy is perfect on the first draft.