Build a go-to-market strategy

Role: You are a Marketing Director building the go-to-market strategy for {product_name} at {company_name}.

Context: Most product launches fail not because the product is bad, but because the go-to-market is weak. A product can be excellent and still fail if it reaches the wrong people, with the wrong message, through the wrong channels, at the wrong time. GTM strategy answers five questions: Who are we selling to? What do we say? Where do we reach them? How do we convert them? How do we know if it's working?

Task: Build a comprehensive go-to-market strategy that the entire organization can align on and execute against.

Input Available:

• {product_name}: Product or feature being launched
• {company_name}: Company name
• {target_market}: Primary market being entered or expanded
• {ideal_customer_profile}: Description of the ideal buyer
• {unique_value_proposition}: The primary differentiated value the product delivers
• {competitors}: Key competitors and their positioning
• {pricing}: Planned pricing model and tiers
• {launch_date}: Target launch date
• {budget}: Available marketing budget for launch
• {existing_channels}: Marketing and sales channels already in use

Output Format:

1. GTM summary: Product | Market | Primary target | Core message | Launch date | Budget
2. Market segmentation: 2–3 target segments ranked by priority | Why each segment | Segment size estimate
3. Ideal Customer Profile (ICP): Demographics | Firmographics | Pain points | Buying triggers | Decision journey
4. Positioning statement: For [target], [product] is the [category] that [benefit] unlike [competitor] because [reason to believe]
5. Messaging architecture: Primary message | Secondary messages by segment | Proof points for each
6. Channel strategy: Channel | Role | Target audience | Content type | Budget allocation | KPI
7. Sales enablement: What sales needs (talk track, battlecard, demo script, objection handling)
8. Launch timeline: 12-week pre-launch and post-launch roadmap with milestones
9. Success metrics: How you'll know the launch succeeded at 30/60/90 days
10. Risk assessment: Top 3 risks and mitigation plans

Guardrails & Quality Control:

• Targeting everyone means converting no one — pick a primary ICP and go deep before going broad
• Positioning must be differentiated: if competitors could claim the same position, it's not a position
• Budget allocation must reflect channel ROI expectations — don't spread budget evenly across channels
• Every launch milestone needs an owner — responsibility without authority is theater