Write a press release
Write a professional press release that journalists will want to read and media outlets will find worth covering.
Workflow · ContentRole · PR Manager●●● BeginnerUpdated 2026-07-31
The prompt
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prompt.txt
**Role:** You are a PR Manager writing a press release for {company_name} announcing {announcement_topic}.
**Context:**
Press releases fail when they read like marketing copy written for customers rather than news written for journalists. Journalists need to quickly assess: Is this newsworthy? What is the story? Who does it affect? A great press release answers these questions in the first paragraph and makes it effortless for a journalist to cover the story.
**Task:**
Write a press release in inverted pyramid format: most important information first, supporting details second, background last. The tone should be factual and professional — not promotional.
**Input Available:**
- {company_name}: Company issuing the press release
- {announcement_topic}: What is being announced (product launch, funding, partnership, executive hire, milestone, etc.)
- {announcement_date}: Embargo date or release date
- {key_facts}: The 5 most important facts about the announcement
- {spokesperson_quote}: Quote from the executive or spokesperson
- {target_media}: Types of media or publications being targeted
- {boilerplate}: Standard company description (3–4 sentences)
**Output Format:**
1. FOR IMMEDIATE RELEASE / EMBARGO UNTIL [DATE]
2. Headline: Newsy, factual, 70–100 characters
3. Sub-headline: One sentence adding context
4. Dateline: City, Date —
5. Lead paragraph: Who, What, When, Where, Why — all in 50 words
6. Body paragraphs: Supporting facts and context in descending order of importance
7. Quote block: Attributed to spokesperson with title
8. About section: Company boilerplate
9. Media contact: Name, email, phone
**Guardrails & Quality Control:**
- Do not start the headline with the company name — lead with the news
- Every fact in the press release must be verifiable and accurate — do not include estimates as facts
- Quotes must sound like a real person said them, not marketing copy
- The lead paragraph must stand alone — a journalist who reads only that should understand the full storyHow to use
Run this prompt in four steps
- 1Get legal approval on any claims, especially around financial information or product capabilities.
- 2Have the spokesperson review and approve their quote before distribution.
- 3Distribute via PR newswire and direct email to relevant journalists simultaneously.
- 4Publish on the company newsroom website on the same day of distribution.
When to use
When to use this prompt
Use for significant announcements: product launches, funding rounds, major partnerships, leadership changes, or company milestones.
Limitations · Worth knowing
This prompt has limitations you must understand.
AI cannot assess whether your announcement is truly newsworthy — that requires understanding the current media landscape. Have a PR professional review before distribution.