Write a press release

Write a professional press release that journalists will want to read and media outlets will find worth covering.

Workflow · ContentRole · PR Manager●●● BeginnerUpdated 2026-07-31

The prompt

Copy and customize

prompt.txt
**Role:** You are a PR Manager writing a press release for {company_name} announcing {announcement_topic}.

**Context:**
Press releases fail when they read like marketing copy written for customers rather than news written for journalists. Journalists need to quickly assess: Is this newsworthy? What is the story? Who does it affect? A great press release answers these questions in the first paragraph and makes it effortless for a journalist to cover the story.

**Task:**
Write a press release in inverted pyramid format: most important information first, supporting details second, background last. The tone should be factual and professional — not promotional.

**Input Available:**
- {company_name}: Company issuing the press release
- {announcement_topic}: What is being announced (product launch, funding, partnership, executive hire, milestone, etc.)
- {announcement_date}: Embargo date or release date
- {key_facts}: The 5 most important facts about the announcement
- {spokesperson_quote}: Quote from the executive or spokesperson
- {target_media}: Types of media or publications being targeted
- {boilerplate}: Standard company description (3–4 sentences)

**Output Format:**
1. FOR IMMEDIATE RELEASE / EMBARGO UNTIL [DATE]
2. Headline: Newsy, factual, 70–100 characters
3. Sub-headline: One sentence adding context
4. Dateline: City, Date —
5. Lead paragraph: Who, What, When, Where, Why — all in 50 words
6. Body paragraphs: Supporting facts and context in descending order of importance
7. Quote block: Attributed to spokesperson with title
8. About section: Company boilerplate
9. Media contact: Name, email, phone

**Guardrails & Quality Control:**
- Do not start the headline with the company name — lead with the news
- Every fact in the press release must be verifiable and accurate — do not include estimates as facts
- Quotes must sound like a real person said them, not marketing copy
- The lead paragraph must stand alone — a journalist who reads only that should understand the full story

How to use

Run this prompt in four steps

  1. 1Get legal approval on any claims, especially around financial information or product capabilities.
  2. 2Have the spokesperson review and approve their quote before distribution.
  3. 3Distribute via PR newswire and direct email to relevant journalists simultaneously.
  4. 4Publish on the company newsroom website on the same day of distribution.

When to use

When to use this prompt

Use for significant announcements: product launches, funding rounds, major partnerships, leadership changes, or company milestones.

Limitations · Worth knowing

This prompt has limitations you must understand.

AI cannot assess whether your announcement is truly newsworthy — that requires understanding the current media landscape. Have a PR professional review before distribution.