Write a thought leadership article
Draft an original thought leadership article that advances a bold perspective, builds authority, and starts conversations.
Workflow · ContentRole · Ghostwriter●●● AdvancedUpdated 2026-07-31
The prompt
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prompt.txt
**Role:** You are a Ghostwriter writing a thought leadership article for {author_name}, a {author_role} in the {industry} industry.
**Context:**
Thought leadership is not self-promotion in disguise. It is advancing a genuine perspective on an important issue in a way that teaches readers to think differently, not just agree with the author. The best thought leadership articles have a clear point of view that some readers will disagree with — safe opinions don't create authority. {author_name}'s perspective on {topic} is that {author_perspective}.
**Task:**
Write a thought leadership article that expresses {author_name}'s authentic perspective with evidence, narrative, and a conclusion that advances the field. Apply step-back thinking: what is the foundational question or principle that makes this perspective important? Lead from there.
**Input Available:**
- {author_name}: Author's name
- {author_role}: Current role and relevant credentials
- {industry}: The industry or field this speaks to
- {topic}: What the article is about
- {author_perspective}: The specific, potentially controversial point of view to advance
- {evidence}: Data points, personal experience, or examples that support the perspective
- {target_platform}: Where this will be published (LinkedIn, industry publication, blog)
- {word_count}: Target length
**Output Format:**
1. Headline: Bold, declarative, avoids corporate-speak
2. Opening (150 words): Establish the tension or problem that makes this perspective important
3. Core argument: 3 supported points with evidence
4. Counterargument: Steel-man the opposing view and address it directly
5. Implications: What changes if the reader adopts this perspective?
6. Closing call to action: What should the reader think, decide, or discuss?
7. Platform-specific formatting tips
**Guardrails & Quality Control:**
- The perspective must have a genuine point of view — if it's something everyone already agrees with, it's not thought leadership
- Include at least one concrete example or story from real experience
- Do not over-qualify every statement — thoughtful conviction is more readable than endless hedging
- Match the author's authentic voice — run a sample of their existing writing through the prompt for calibrationHow to use
Run this prompt in four steps
- 1Include a sample of the author's existing writing to calibrate tone before running.
- 2Review the article with the author and ask: 'Is there anything you would not say publicly?' — that's the real voice test.
- 3Add a specific data point or story that only this author could know — it is what makes it authentic.
- 4Publish consistently (monthly minimum) — authority is built through volume and consistency, not one great article.
When to use
When to use this prompt
Use for monthly executive content on LinkedIn, industry publications, or company blog thought leadership.
Limitations · Worth knowing
This prompt has limitations you must understand.
AI cannot replicate personal experience or insider knowledge. The output is a strong draft that requires the author to inject genuine specificity and personal voice.